Bingqing (Miranda) Yin

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I received my marketing Ph.D. at the School of Business, University of Kansas in 2019. I am currently an assistant professor at the Boler College of Business, John Carroll University.

My research interests are in Prosocial Consumer Behavior, Relationship Norms, Positive Prosocial Emotion (Moral Elevation), and Branding.

My teaching interests are in Consumer Behavior, Digital and Social Media Marketing, Integrated Marketing Communication, Marketing Analytics, and Global Marketing.

MORE ABOUT MY RESEARCH

More about my teaching