Welcome to my page!
My name is Bingqing (Miranda) Yin. I have received my marketing Ph.D. from the School of Business, University of Kansas, and am currently an assistant professor at the Boler College of Business, John Carroll University.
My research interests are in Prosocial Consumer Behavior, Relationship Norms, Positive Prosocial Emotion (Moral Elevation), and Branding.
My teaching interests are in Consumer Behavior, Digital and Social Media Marketing, Integrated Marketing Communication, Marketing Analytics, and Global Marketing.