Bingqing Miranda Yin
  • ABOUT ME
  • RESEARCH
  • TEACHING

TEACHING EXPERIENCES

  • Consumer Insights
​              Instructor, Instructor evaluation mean: 4.79/5
                Orfalea College of Business, California Polytechnic State University (Cal Poly)
  • Marketing Principles                                                                                                                                                                                                       Instructor,  Instructor evaluation mean: 4.59/5, ​                                                                                                                     ​                          Orfalea College of Business, California Polytechnic State University (Cal Poly)​
  • ​Integrated Marketing Communication 
               Instructor rating: Spring 2017:  4.72/5   
              School of Business, University of Kansas​
  • Digital and Social Media Marketing
               School of Business, University of Kansas
  • Global Marketing
               School of Business, University of Kansas
  • Services Marketing​
               School of Business, University of Kansas (teaching assistant)
  • Introduction to Consumer Behavior
               School of Business, University of Kansas
Honors, Grants, and Fellowships
  • Award recipient, 2024-2025 Teacher-Scholar Mini Grant
  • Teaching Award, Orfalea College of Business, 2023
  • Award recipient, 2022-23 Research, Scholarly and Creative Activities (RSCA) Grant. 
  • Finalist, AMA-EBSCO-RRBM Award for Responsible Research in Marketing, 2022
  • Gold Wasmer Excellence in Research Award, John Carroll University, 2020
  • Silver Wasmer Excellence in Research Award, John Carroll University, 2020
  • Max E. Fessler Dissertation Award, University of Kansas, 2019
  • John O. Tollefson Best Paper Award, University of Kansas, 2019
  • John O. Tollefson Doctoral Student Teaching Award, University of Kansas 2018
  • AMA Sheth Doctoral Consortium Fellow, University of Notre Dame, 2016 
  • School of Business Best Paper Award, University of Kansas 2016
  • Dean’s List, School of Business, University of Kansas, 2013-2018
  • School of Business Graduate Fellowship, University of Kansas, 2013-2018 
  • Outstanding Research Award, “Beauty in the Age of Marketing,” 2012 Hawaii Global Conference on Business and Finance
  • Prairie Band Scholarship, Washburn University, 2010-2011
  • Roaster’s Club Scholarship, International House at Washburn University, 2008-2009
  • University-Level Outstanding Student Leader, Wuhan University of Science & Technology (WUST), 2007
  • Most Gifted Prize for Female Student Talent, Wuhan University of Science & Technology (WUST), 2007
TEACHING INTERESTS
                Digital and Social Media Marketing                         Integrated Marketing Communication                 
                Marketing Analytics                                                           Marketing Research
                Services Marketing                                                             Global Marketing
                Consumer Behavior                                                            Marketing Strategy
RECENT STUDENT COMMENTS​ 
Organization and Preparation
  • "Miranda Yin is the best professor I have had so far at Cal Poly. I found myself consistently engaged with her class. She is great at making the material relatable to her students, and keeps class especially interesting with examples and stories from her own experience. I loved participating in this class, as Yin made it incredibly easy to do so. She is funny, approachable, and perfectly equipped to teach this course. (Winter 2024)"
  • I think you were one of the most helpful, most approachable professors I have had and you were always heavily prepared for our class! (Winter 2024)
  • Professor Yin was extremely organized and a good educator overall. She made me feel comfortable participating and seemed to be advocating for our success. The structure of group reports after lecture worked well, and the exams covered class material well. (Fall 2023)
  • One of the best professors who truly cares about her students, offering her help during office hours and providing us real life examples that would make it easy to comprehend. Her class structure is very organized, from what you learn will class will directly apply to our weekly reports. Highly recommend her! (Fall 2023)
​Passion and Enthusiasm
  • I really enjoy the class and the professors teaching style, she's a very genuine and caring women, and she really cares about her students. 
  • I really loved this class with Professor Yin! I would highly suggest taking BUS 396 with her! She is a very good teacher who knows her information well. Professor Yin is also very kind and I liked her a lot. I had fun in this class and wish I could take more classes with her in the future. The class workload was not too heavy but I still learned a lot. 
  • Miranda did a great job teaching this class and her enthusiasm and happiness is contagious. It was a very good class!
  • I really appreciate your enthusiasm; it made me want to work harder.​
  • It's  my favorite class I have taken in marketing so far and I attribute most of it to Professor Yin’s teaching style and positive attitude every day in class. I can really tell she enjoys the subject and it has helped me with the assignments. I especially like when we get to talk about examples in class. P.S. your style is awesome.
Student Engagement and Positive Reinforcement
  • Definitely “fostering atmosphere of respect” in the way she responds to students’ answers.  Frankly, even if someone is flat wrong, she tries to find the value in their suggestion and expand upon it. 11 out of 10. Great teacher.
  • I like the amount of real-world examples the instructor gives us daily.
  • The PowerPoint was fun and engaging. I like how you engaged with class—you gave us an opportunity to speak.I also enjoyed the illustrative example. Providing engaging illustrative examples really highlights the point you are trying to make—means more than just ​bulleted text.”
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  • ABOUT ME
  • RESEARCH
  • TEACHING