Bingqing (Miranda) Yin

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I received my marketing Ph.D. from the University of Kansas in 2019. I am currently an Assistant professor of Marketing at the Orfalea College of Business, California Polytechnic State University (Cal Poly).

My research interests are in Prosocial Consumer Behavior, Corporate Social responsibility, Relationship Norms, Positive Prosocial Emotion (Moral Elevation), and Branding.

My teaching interests are in Consumer Behavior, Digital and Social Media Marketing, Integrated Marketing Communication, Marketing Analytics, and Global Marketing.

MORE ABOUT MY RESEARCH

More about my teaching