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Welcome to my page! I am currently an Assistant Professor of Marketing at the Orfalea College of Business, California Polytechnic State University (Cal Poly). I received my marketing Ph.D. from the University of Kansas. My research interests are in Prosocial Consumer Behavior, Gift-giving, Corporate Social Responsibility, Artificial Intelligence, and Branding. My research has been published in leading journals including Journal of Marketing, Journal of Retailing, International Journal of Research in Marketing, and Journal of Advertising. My teaching interests are in Consumer Behavior, Digital and Social Media Marketing, Integrated Marketing Communication, Marketing Analytics, and Global Marketing. |