Bingqing (Miranda) Yin
  • ABOUT ME
  • RESEARCH
  • TEACHING
  • SERVICE
  • HONORS & AWARDS

TEACHING EXPERIENCES

  • Marketing Principles                                                                                                                                                                                                       Instructor, 2021-present, Instructor evaluation mean: 4.5/5, ​                                                                                                                     ​Orfalea College of Business, California Polytechnic State University (Cal Poly)
  • Instructor, 2019-2021, Instructor evaluation mean: 4.46/5                                                                                                                                         Boler College of Business, John Carroll University
  • Consumer Behavior                                                                                                                                                                                                       Instructor, Spring, 2020                                                                                                                                                                                                           ​Boler College of Business, John Carroll University
  • ​Integrated Marketing Communication 
               Instructor, Spring 2017, Spring 2016, Spring 2015,
               School of Business, University of Kansas
               Instructor rating: Spring 2017:  4.72/5   
​
  • Digital and Social Media Marketing
               Spring 2018 (co-teaching), School of Business, University of Kansas
  • Global Marketing
               Spring 2014 (teaching assistant), School of Business, University of Kansas
  • Services Marketing
               Fall 2017 (MBA), Fall 2016 (MBA and undergrad), Fall 2015 (MBA and undergrad)
               School of Business, University of Kansas (teaching assistant)

  • Introduction to Consumer Behavior
               Fall 2013 (teaching assistant), School of Business, University of Kansas
TEACHING AWARD
             John O. Tollefson Doctoral Student Teaching Award (2018)
               Purpose of the award is to recognize outstanding teaching by a doctoral student.
TEACHING INTERESTS
                Digital and Social Media Marketing                         Integrated Marketing Communication                 
                Marketing Analytics                                                           Marketing Research
                Services Marketing                                                             Global Marketing
                Consumer Behavior                                                            Marketing Strategy

STUDENT COMMENTS​
  • Organization and Preparation
               “Her organization was 100 perfect! She always came prepared.”
               “I really enjoyed your class because you were always well-prepared.”
               “I LOVE how organized she is. So much respect for her and her organization!”
             
 “Dr. Yin went above and beyond to teach us the material for this course. She provided several real-life examples and videos to 
​                allow her teaching to connect with our lives. She did this in a way that allowed our learning and understanding of the subject
                to enhance even more. Always organized, prepared and is very knowledgeable about marketing.”

  • ​​Passion and Enthusiasm
              “Miranda did a great job teaching this class and her enthusiasm and happiness is contagious. It was a very good class!”
              “I really appreciate your enthusiasm; it made me want to work harder.”
              “MKTG 420 is my favorite class I have taken in marketing so far and I attribute most of it to Professor Yin’s teaching style and positive                     attitude every day in class. I can really tell she enjoys the subject and it has helped me with the assignments. I especially like when we                       get to talk about examples in class. P.S. your style is awesome.” 
​
  • Student Engagement and Positive Reinforcement
              “Definitely “fostering atmosphere of respect” in the way she responds to students’ answers.  Frankly, even if someone is flat wrong, she  
               tries to find the value in their suggestion and expand upon it. 11 out of 10. Great teacher”

              “I like the amount of real-world examples the instructor gives us daily.”

              “The PowerPoint was fun and engaging. I like how you engaged with class—you gave us an opportunity to speak.I also enjoyed the 
               illustrative example. Providing engaging illustrative examples really highlights the point you are trying to make—means more than just 
               bulleted text.”

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  • ABOUT ME
  • RESEARCH
  • TEACHING
  • SERVICE
  • HONORS & AWARDS